We know that by choosing Shorters to deliver your groceries, you've placed a great deal of trust in us. We also understand that you want the personal information you give us to be kept private as well as secure. To reassure you that we feel the same way, here's how we will and, more importantly, will not use the personal information you give us.

Information Collection

When you shop with Shorters you will submit your personal information to Shorters. We will treat all information submitted by you in accordance with the terms of this privacypolicy (as updated and amended from time to time) and in strict compliance withall Data Protection Legislation.

By entering your personal information in the Shorters web site you accept that we may retain yourinformation and it may be held by Shorters or by any third party company which processes it on our behalf.

What we collect and why

The information we gather from customers helps us to continually improve the service we offer to our customers.

When you shop with Shorters, there are different ways we gather information about you:

When you register with us, we ask for information such as your name, e-mail address, delivery address, contact details and, if you place an order, your credit card details. We keep a record of this information. All this is necessary for us to recognise you as a registered customer and to fulfil the orders you place with us. Storing this information means you do not need to re-enter these details each time you shop.

We keep a record of your purchases with us, which means we can create lists of your favourite items to make your shopping experience quicker and more convenient. It also means we can deal a lot quicker with any problems you may experience with your order.

We keep a record of any e-mail correspondence you send us. This helps us keep track of your likes and dislikes and any problems or concerns you've had with our products or services.

Telephone calls made to our Customer Service Helpline may be recorded for monitoring and quality control purposes.

How We Use Your Personal Information

All the information we collect via our website or through correspondence with you is used to operate and improve the service we offer you. We are committed to using your personal information only for:

• Dealing with orders and accounts for the supply of our goods and services.

• Monitoring and improving the Shorters web site and our services.

• Planning and managing Shorters business activities, including analysing customers' shopping habits and preferences.

• Enabling third parties to carry out technical, logistical or other functions on our behalf.

• Conducting market research including statistical analysis of customer behaviour which we may disclose to third parties in depersonalised, aggregated form.

• Providing you with information about the products and services we offer.

• Providing you with periodic communications (this may be by post, telephone, SMS, email or as part of your Shorters grocery delivery) about features, products, services, events, promotions and special offers. Such communications from Shorters might include advertising for or offers from third parties. If you wish to withdraw your consent from receiving these communications you can do so by logging onto your Shorters account and amending your communication settings online.

• Assessing your request for delivery of groceries from us where we may make enquiries about you including searching your records held by organisations like Experian and Equifax and credit reference agencies. We may also check your details held by the IMRG Security Alert scheme and other fraud prevention schemes.

• Enabling our debt collection agency to collect payment from you should that be necessary.

• Preventing and detecting fraud or abuses of our website.

• Allowing us to comply with any requirements imposed on Shorters by law or court order.

Unsubscribing from our Marketing Communications

When you create your Shorters account you will be given the option to receive special offers and important information about our service and from our carefully selected partners. We will never pass your personal details to other companies for marketing purposes without your permission, and only then with approved partners. In the event that you do not wish to be contacted for such purposes, ensure that you tick the appropriate box as you go through the registration process.

If you wish to subsequently withdraw your consent from receiving these communications you can do so by logging onto your Shorters account and amending the Marketing Communications settings (Go to Settings / Marketing Communications and tick the appropriate boxes). You can also find an unsubscribe link at the end of all our promotionale-mails.

Alternatively, you may unsubscribe from our contact list at any time by sending an email from your Shorters registered e-mail address to unsubscribe@shortersclub.com with the word“unsubscribe” in the subject line.

When we share your personal information

Information about our customers isan important part of our business and we do not sell or rent your informationto anyone else to enable them to send you direct marketing unless you agree otherwise. However, there are circumstances where it is necessary for us toshare personal information in order for us to provide our customers with the Shorters delivery service. At all times where we use or disclose your information it will remain secure.

The circumstances where we mayshare some of your information with others are described below:

A.     ThirdParty Service Providers

We employ other companies and individuals to perform functions on our behalf.For example we engage companies to analyse customer information, providemarketing assistance, process credit card payments. We also engage agents including credit reference agencies, fraud prevention and detection agencies and debt collection agencies that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function.

B.     PromotionalOffers

Sometimes we send offers to selected groups of Shorters customers on behalf of other businesses. We will not permit other businesses to contact Shorters customers directly and all such promotional offers will come via Shorters. If you wish to withdraw your consent from receiving these communications you can do so by logging onto your Shorters account and amending your communication settings online.

C.     BusinessTransfer

If our company is ever sold or its assets are purchased by another company it would typically be part of such a transaction for customer information to form part of the business assets being transferred but the information will remain subject to the obligations as outlined in this Privacy Policy.

D.     ResearchCompanies

To outside research companies whom we may ask to contact you directly for your opinions on our products and services (in which case we provide them with only the information they need to perform their function).

E.      Protection of Shorters and Others

We release account and other personal information when we believe release is appropriate to comply with the law, to enforce our Terms and Conditions and other agreements or protect the rights, property or safety of Shorters, ourcustomers or others.

F.      Withyour consent

Other than as set out above you will receive notice when information about youmay be sent to a third party and you will have an opportunity to choose not toshare the information.

Security and Data Retention

Security is very important to Shorters and we use sophisticated technology to ensure that your information is protected at all times. Secure Socket Layer ("SSL") encryption technology is used for protection of information in transit for any sensitive transactions such as payments. Additional security procedures are in place to protect the confidentiality and integrity of your information.

We reveal only the last four digits of your credit card number when confirming an order. We also display the last four digits of your credit card, the expiry date and card type on your receipt. Of course we do transmit the entire credit card number to the appropriate credit card company during the order processing but using the required security protocols.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when using a shared computer.

Identify Fraud

Fraudsters create authentic looking, but false or "spoof" websites. Their purpose is to tempt users to enter personal information to be re-used to try and access your bank accounts. Fraudsters are increasingly turning to email to generate traffic to these websites. Recently customers of several financial institutions have received such emails and this activity is only likely to increase. Such emails typically contain a link to a spoof website and advise account holders to enter user names and passwords so that security details can be updated or passwords changed.

If you get any email containing an embedded link and a request for you to enter any personal details, treat it as suspicious and do not input any personal information, even if the page appears legitimate. No reputable company ever sends emails of this type.

Data over the Internet

The internet is a global network - therefore there are cases where your data travels internationally, which may include places outside the European Union. We want you to know that if you visit or shop with Shorters, you're agreeing and authorising us to process data this way.

Updates

You may change your personal information retained by Shorters at any time by accessing your user profile onthe Shorters web site.

We may change the terms of this Privacy Policy from time to time and you should check it regularly. Your use of the Shorters web site will at all times be subject to the Privacy Policy applicable at the time of each use.

Further information

If you have questions about your personal information or our privacy policy, please contact us at privacy@shortersclub.co.uk